Big arms, Toned and cut abdomens, perfectly tanned body and strong and muscular legs. Males all over the world are objectified to rapid flashing images of the perfect body. We see males every where objectified by the "female gaze". Men are always seeing ad's on how to attract women with protein shakes and the "secret" of how to get muscular. We see these images corrupt males minds with the concept of perfection making males fell in inadequate and making them feel as though they have to live up to these picture and gain the perfect body. This obviously objectifies males , making males feel as though they wont be able to amount to the things these men achieve. such as gain attention for females and other males around them. Making them feel as though they don't have a voice, that they wont be heard be cause there is always someone stronger than them and all the images that surround males these days helps re-enforce the idea.
Advertisements like these help clear the message that i'm conveying showing a "ripped" male showing us the magic formula to help us gain muscle and become similar to him. This is a clear objectification of males , brainwashing them into buying the product so they can get the attention that this male gets.
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